I am a Lead UX Researcher and Design Strategist with 10 years of experience in healthcare, lab equipment, and pharma. I love diving deep into user needs through discovery research and transforming uncertainty into actionable direction that sparks innovation.

I'm passionate about human-centered design, usability and running co-creation workshops where teams explore possibilities and solve complex challenges.

My strength lies in the front-end of the innovation process: framing the right problems, identifying opportunities, and guiding cross-functional teams from initial discovery through to validated concepts. I help stakeholders make informed, user-focused decisions at the critical early stages where the biggest impact can be made.

My work spans generative research, exploratory studies, usability testing, service design, and workshop facilitation. Always focused on discovery-driven innovation that creates meaningful experiences for users and measurable outcomes for business.